What makes a marketing strategy efficient?

    • It’s tailor-made to your particular viewers
    • Its mission, imaginative and prescient, and strategic aims are clear and concise
    • It’s well-researched and quite a lot of enterprise evaluation has gone into it
    • The targets set are practical and achievable (assume SMART targets)
    • It covers a number of time frames (1st 6 months, years 1, 2 & 3)
    • A number of eventualities are included (worst case, anticipated case, greatest case)
    • It’s logical, rational, and conservative
    • The marketing strategy should be continuously up to date and refined over time (as it’s perceived as a benchmark and level of reference)

How can entrepreneurs create one?